The road.cc Bike of the Year 2014. Bianchi are the only bicycle company with a license to use the CounterVail technology – and what they’ve created is something truly remarkable. The Infinito just eats up the miles. This was the frame that a muddy Lars Boom rode to victory on the fifth stage of the 2014 Tour de France over the infamous cobbles to Arenberg Porte du Hainaut.
with Whyte’s 2015 urban range
Christmas Opening Hours
24th Dec - 9 am – 4pm
25th Dec – Closed
26th Dec – Closed
27th Dec – 10am – 5pm
28th Dec – Closed
29th Dec – Open as usual
We make it easier for you to buy a bike!
As an official selle-italia ID match demo centre. We can offer you guidance on getting the best saddle for your body type and riding style. Find out more about ID Match
We offer finance options with facilities provided by V12 Finance. These enable you to apply for Interest Free Finance
Tax free bikes for work with the governments green transport initiative.
We will get you riding as many bikes as you want to help you make the right choice
Women’s Specific Range
We have a wide range of women-specific bikes in stock.
Our location offers ample car parking. You can easily park up and drop your bike off for a service without the hassle of finding a car parking space.
Free 6 week service
Buy a bike from us and you get a complimentary first service for free! All bikes - no matter how much or little they cost - will require a tune up after a few weeks of riding once the cables have stretched and the bike has "worn in".
Have a coffee whilst you browse and ask our friendly staff for assistant. With decades of cycling experience amongst us, we are on hand to give you our thoughts and advice on all the products and bikes we sell. If we don't know, we'll do our best to find out and help you understand!
All our servicing and bicycle building is performed by Cytech Accredited staff
The Green Bike Company is a local business based in Worcester, created by cycling enthusiasts. We believe that cycling can be a sociable, environmentally responsible hobby, which allows anyone to find their own level and get fit.
Having closeley followed the cycling industry over the last 10 years, we are delighted to see the sport increase in popularity, whether it’s the Tour De France/The British Cyclists or a genuine interest in getting fit.
The Green Bike Company, believes that if you get the correct advice and encouragement, you will find a whole new life in cycling.We aim to deliver advice and confidence encouraging you to enter the sport, be responsible and get yourself fitter. Our aim is to find you the bike that fits your needs.
Established in 2008 as a web business sourcing upmarket used bikes, our business quickly moved into selling mainly new bikes and we are now proud of our quality brands. We have an impressive range of road, mountain and commuting bikes and everything in-between. We have established relationships with the brands which we believe in – and we won’t stock any brands which we don’t believe offer the highest quality and value.
Our premises is the ideal location for a bike shop – with ample parking and a great big car park away from traffic to test out numerous bikes. On site we have a fully equipped workshop to carry out a whole range of bike servicing and over 50 bikes on display to help you choose the right bike for you.
If you have been around Worcester for any period of time you will of no doubt seen our Green Bike Riders jerseys zoom past in a blur. We are very proud of the group of riders which base themselves from the store – a group of over 400 riders of all abilities – far from a race team – in fact the Green Bike Riders is based on the social aspect of the sport – and everyone is welcome to join! There is no sign up fee, membership form or jersey to buy – you can just find us on Facebook and come along to the weekly rides.
Join the Green Bike Riders on Facebook and join us on the road!