We make it easier for you to buy a bike!


I.D. Match

As an official selle-italia ID match demo centre. We can offer you guidance on getting the best saddle for your body type and riding style.  Find out more about ID Match 
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V12 Finance

We  offer finance options with facilities provided by V12 Finance. These enable you to apply for Interest Free Finance 

Cycle Scheme

Tax free bikes for work with the governments green transport initiative.


We will get you riding as many bikes as you want to help you make the right choice

Women’s Specific Range

We have a wide range of women-specific bikes in stock.

Free Parking

Our location offers ample car parking. You can easily park up and drop your bike off for a service without the hassle of finding a car parking space.

Free 6 week service

Buy a bike from us and you get a complimentary first service for free! All bikes - no matter how much or little they cost - will require a tune up after a few weeks of riding once the cables have stretched and the bike has "worn in".

Quality Advice

Have a coffee whilst you browse and ask our friendly staff for assistant. With decades of cycling experience amongst us, we are on hand to give you our thoughts and advice on all the products and bikes we sell. If we don't know, we'll do our best to find out and help you understand!

Certified Mechanics

All our servicing and bicycle building is performed by Cytech Accredited staff

Recently Added

About Us

Unfortunately The Green Bike Company is closing down.  Following many happy years helping people enjoy cycling we have decided that we can no longer keep trading.  We will continue until Christmas 2015 before closing the doors.

This means that there are huge bargains to be had in the store, as all stock must be sold.

The Green Bike Company is a local business based in Worcester, created by cycling enthusiasts. We believe that cycling can be a sociable, environmentally responsible hobby, which allows anyone to find their own level and get fit.

Having closeley followed the cycling industry over the last 10 years, we are delighted to see the sport increase in popularity, whether it’s the Tour De France/The British Cyclists or a genuine interest in getting fit. 

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The Green Bike Company, believes that if you get the correct advice and encouragement, you will find a whole new life in cycling.We aim to deliver advice and confidence encouraging you to enter the sport, be responsible and get yourself fitter. Our aim is to find you the bike that fits your needs. 

Established in 2008 as a web business sourcing upmarket used bikes, our business quickly moved into selling mainly new bikes and we are now proud of our quality brands.  We have an impressive range of road, mountain and commuting bikes and everything in-between.  We have established relationships with the brands which we believe in – and we won’t stock any brands which we don’t believe offer the highest quality and value. 

Our premises is the ideal location for a bike shop – with ample parking and a great big car park away from traffic to test out numerous bikes.  On site we have a fully equipped workshop to carry out a whole range of bike servicing and over 50 bikes on display to help you choose the right bike for you. 

If you have been around Worcester for any period of time you will of no doubt seen our Green Bike Riders jerseys zoom past in a blur. We are very proud of the group of riders which base themselves from the store – a group of over 400 riders of all abilities – far from a race team – in fact the Green Bike Riders is based on the social aspect of the sport – and everyone is welcome to join! There is no sign up fee, membership form or jersey to buy – you can just find us on Facebook and come along to the weekly rides. 

No on line orders will be fulfilled - please call us to reserve a bike!